Start a Blog
Company blogs can be used both to enhance your business Web site and drive more traffic to it.
If you house it on your site, use it to report company and industry events, comment on relevant major news stories and let people know when you’ll roll out new products or services. But, you also need to insure that you keep your blog a two-way dialogue. It shouldn’t be a sales pitch.
Blogs offer an air of expertise – although sometimes undeserved – and readers may well come to rely on you, and revisit regularly, for trustworthy and useful information. Customers want to trust the products and services they buy – where better than from an expert?
Blogs can also bolster your “street credibility.” After you start blogging you may see more “hits” from professionals inside your industry. After that, possibly invitations to sit on business panels or speak to industry groups. Best of all, even calls from the press.
Housing your blog off-site with its own URL let’s you fly the company flag in a second Web address and invite more visitors to your flagship site.
Now, double check the instructions from your Web host for taking your site live – and hit the launch button!
Congratulations, you did it – but you’re not done yet. You never will be if your new business Web site is to succeed to full potential. Move on to Step 11, the end of our series, and we’ll tell you all about it.
Company blogs can be used both to enhance your business Web site and drive more traffic to it.
If you house it on your site, use it to report company and industry events, comment on relevant major news stories and let people know when you’ll roll out new products or services. But, you also need to insure that you keep your blog a two-way dialogue. It shouldn’t be a sales pitch.
Blogs offer an air of expertise – although sometimes undeserved – and readers may well come to rely on you, and revisit regularly, for trustworthy and useful information. Customers want to trust the products and services they buy – where better than from an expert?
Blogs can also bolster your “street credibility.” After you start blogging you may see more “hits” from professionals inside your industry. After that, possibly invitations to sit on business panels or speak to industry groups. Best of all, even calls from the press.
Housing your blog off-site with its own URL let’s you fly the company flag in a second Web address and invite more visitors to your flagship site.
Now, double check the instructions from your Web host for taking your site live – and hit the launch button!
Congratulations, you did it – but you’re not done yet. You never will be if your new business Web site is to succeed to full potential. Move on to Step 11, the end of our series, and we’ll tell you all about it.