If you’ve included an advertising budget in your planning, consider pay-per-click or PPC marketing – at least in the early days – for instant Web traffic to your site.

Pay-per-click advertising providers charge a small fee, adjusted according to the competition for your chosen search keywords, for each potential customer who clicks on your ad to visit your site.
Some advantages and benefits:
Affordability. Whatever your budget, simple online tools tailor (and limit) your spending to what you can afford.
Performance. You only pay for people who click on your ad.
Targeted Campaigns. You can aim your ads at very specific market segments, and geographic areas as small as 10 square miles.
Adaptability. You can change you ad daily or weekly to compare response rates and effectiveness.
Simplicity. Because these keyword ads are text based, you don’t need a high-priced creative director to design your ads. Can you type? With a little bit of imagination you can effectively run a campaign.

Start with PPC programs from the major search engines: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.